Awareness regarding fair trade concept and the factors influencing the fair trade apparel buying behaviour of consumers in Cochin City
Year: 2018
Type: article
Study design: Observational Study
Source: Journal of Strategic Marketing
Authors: P. Balasubramanian, Soorya Soman
Institution: Amrita Vishwa Vidyapeetham
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2806754953