Work

Understanding the Shopping Experience and Its Implications for Malls as Marketing Media

Year: 2018

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-2018-024

Authors: Haiyan Hu, Cynthia R. Jasper

Institutions: Morgan State University, University of Wisconsin–Madison

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2806762503

FWCI: 4.92

Cites: 36

Cited by: 19

Related to: 10