Work

Effects of national newspaper advertising expenditures on aggregate consumption

Year: 2007

Type: dissertation

Author: J. Wesley Burnett

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2806807427

Cites: 20

Cited by:

Related to: 10