The Efficacy of Green Package Cues For Mainstream versus Niche Brands
Year: 2018
Type: article
Study design: Observational Study
Source: Journal of Advertising Research
DOI: 10.2501/jar-2018-025
Authors: Stacy Wood, Stefanie Robinson, Morgan Poor
Institutions: North Carolina State University, San Diego State University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2807073251