Work

Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges

Year: 2018

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-018-0589-2

Authors: Annette Ptok, Rupinder P. Jindal, Werner J. Reinartz

Institutions: University of Cologne, University of Washington Tacoma

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2807304076

FWCI: 12.54

Cites: 138

Cited by: 67

Related to: 10