Work

Purchase intention of Consumers from Melaka towards Mobile Advertising

Year: 2018

Type: article

Study design: Observational Study

Source: Siti Hasmah Digital Library-MMU Institutiona Repository (Multimedia University)

Authors: Goh Mei Ling, Tan Seng Huat, Sook Fern Yeo, Kah Boon Lim

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2807322854

FWCI: 1.055

Cites: 19

Cited by: 7

Related to: 10