Work

An integrated method based on hesitant fuzzy theory and RFM model to insurance customers’ segmentation and lifetime value determination

Year: 2018

Type: article

Source: Journal of Intelligent & Fuzzy Systems

DOI: 10.3233/jifs-169577

Authors: Chun Yan, Haitang Sun, Wei Liu, Jin Chen

Institution: Shandong University of Science and Technology

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Natural Science Foundation of Shandong Province

OpenAlex ID: W2807434008

FWCI: 1.789

Cites: 22

Cited by: 13

Related to: 10