Work

Brand management efficiency and firm value: An integrated resource based and signalling theory perspective

Year: 2018

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2018.04.007

Authors: Mahabubur Rahman, M. Ángeles Rodríguez-Serrano, Mary Lambkin

Institutions: École Supérieure de Commerce de Rennes, Universidad de Sevilla, University College Dublin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2807678517

FWCI: 12.52

Cites: 101

Cited by: 93

Related to: 10