Work

Consumer Ethnocentrism, Market Mavenism and Social Network Analysis

Year: 2018

Type: article

Study design: Observational Study

Source: Australasian Marketing Journal (AMJ)

DOI: 10.1016/j.ausmj.2018.05.017

Authors: Isaac Cheah, Anwar Sadat Shimul

Institution: Curtin University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2807736389

FWCI: 4.025

Cites: 53

Cited by: 18

Related to: 10