Work

Hedonic and utilitarian shopping goals: a decade later

Year: 2018

Type: article

Source: Journal of Global Scholars of Marketing Science

DOI: 10.1080/21639159.2018.1439398

Author: Eileen Bridges

Institution: Kent State University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2807888581

FWCI: 4.025

Cites: 28

Cited by: 19

Related to: 10