Work

Customer Involvement in Innovation: A Review of Literature and Future Research Directions

Year: 2018

Type: book-chapter

Source: Emerald Group Publishing Limited eBooks

DOI: 10.1108/s1548-643520180000015005

Authors: Anna Shaojie Cui, Fang Wu

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2807895208

FWCI: 9.912

Cites: 81

Cited by: 25

Related to: 10