Work

The Sales Impact of Featuring Healthy Foods, Indulgent Foods, or Both: Findings from a Large-Scale Retail Field Study

Year: 2018

Type: article

Source: Journal of the Association for Consumer Research

DOI: 10.1086/698329

Authors: Peggy J. Liu, Steven K. Dallas, Matthew Harding, Gavan J. Fitzsimons

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Zero hunger, Good health and well-being

Open Access status: closed

OpenAlex ID: W2808023808

FWCI: 2.245

Cites: 34

Cited by: 13

Related to: 10