Work

Do loyalty programs build a long-term relationship with customers - a banking perspective

Year: 2003

Type: article

Authors: Zeynep Roberts, Leanne Carter

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2808081398

FWCI:

Cites: 10

Cited by: 1

Related to: 10