Work

Consumer Advocacy for Luxury Brands

Year: 2018

Type: article

Study design: Observational Study

Source: Australasian Marketing Journal (AMJ)

DOI: 10.1016/j.ausmj.2018.05.016

Authors: Anwar Sadat Shimul, Ian Phau

Institution: Curtin University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2808240969

FWCI: 10.29

Cites: 67

Cited by: 52

Related to: 10