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Influence Of Perceived Customer Value, Employee Service Quality, Bank Image And Customer Satisfaction On Generation Y Students Bank Loyalty

Year: 2017

Type: article

Abstract: INFLUENCE OF PERCEIVED CUSTOMER VALUE, EMPLOYEE SERVICE QUALITY, BANK IMAGE AND CUSTOMER SATISFACTION ON GENERATION Y STUDENTS’ BANK LOYALTY

Source: Boloka Institutional Repository (North-west University)

Authors: Ephrem Habtemichael Redda, Marko van Deventer

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2808290618

FWCI:

Cites: 33

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Related to: 10