Synergistic, Antagonistic, and Asymmetric Media Interactions
Year: 2018
Type: article
Source: Journal of Advertising
Authors: Ceren Kolsarici, Demetrios Vakratsas
Institutions: Queen's University, McGill University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
Award: G5432357934
OpenAlex ID: W2808487010