Work

Research on e-commerce customer repeat purchase behavior and purchase stickiness

Year: 2018

Type: article

Source: Nankai Business Review International

DOI: 10.1108/nbri-05-2017-0026

Authors: Meili Lu, Zuoliang Ye, Yufei Yan

Institution: Southwestern University of Finance and Economics

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2808686120

FWCI: 0.447

Cites: 33

Cited by: 8

Related to: 10