Work

Implicit and Explicit Affective Evaluations of Athlete Brands: The Associative Evaluation–Emotional Appraisal–Intention Model of Athlete Endorsements

Year: 2018

Type: article

Source: Journal of Sport Management

DOI: 10.1123/jsm.2017-0271

Authors: Yonghwan Chang, Yong Jae Ko, Brad D. Carlson

Institutions: University of Minnesota, University of Florida, Saint Louis University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Agencia Estatal de Investigación

OpenAlex ID: W2808755665

FWCI: 2.236

Cites: 59

Cited by: 16

Related to: 10