Work

Materialistic values, brand knowledge and the mass media: Hours spent on the internet predicts materialistic values and brand knowledge

Year: 2018

Type: article

Study design: Observational Study

Source: Current Psychology

DOI: 10.1007/s12144-018-9900-0

Authors: Roshan Rai, Chandni Chauhan, Mei-I Cheng

Institution: De Montfort University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2808808997

FWCI: 3.578

Cites: 59

Cited by: 13

Related to: 10