Work

Comparative advertising for goods versus services: Effects of different types of product attributes through consumer reactance and activation on consumer response

Year: 2018

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2018.05.007

Authors: Silke Bambauer-Sachse, Priska Heinzle

Institution: University of Fribourg

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2808870864

FWCI: 3.578

Cites: 90

Cited by: 16

Related to: 10