Work

How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy

Year: 2018

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2018.05.043

Authors: Oriol Iglesias, Stefan Markovic, Josep Rialp

Institutions: Esade, Universitat Ramon Llull, Copenhagen Business School, Universitat Autònoma de Barcelona

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2808914681

FWCI: 58.25

Cites: 168

Cited by: 424

Related to: 10