Work

The dual-process model of similarity in cause-related marketing: How taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness

Year: 2018

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2018.06.010

Authors: Monica Mendini, Paula C. Peter, Michael Gibbert

Institutions: Università della Svizzera italiana, San Diego State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

Funder: Schweizerischer Nationalfonds zur Förderung der Wissenschaftlichen Forschung

Award: Processing Style, Mood, and Regulatory Focus in Taxonomic vs. Thematic Product Choices

OpenAlex ID: W2808925601

FWCI: 11.22

Cites: 65

Cited by: 64

Related to: 10