Work

Is your industrial marketing work working? Developing a composite index of market change

Year: 2018

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2018.06.006

Authors: Suvi Nenonen, Kaj Storbacka, Catherine Frethey-Bentham

Institution: University of Auckland

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: green

OpenAlex ID: W2808957227

FWCI: 8.497

Cites: 164

Cited by: 58

Related to: 10