Work

Modeling the effects of dynamic group influence on shopper zone choice, purchase conversion, and spending

Year: 2018

Type: article

Study design: Observational Study

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-018-0590-9

Authors: Xiaoling Zhang, Shibo Li, Raymond R. Burke

Institutions: Shanghai University of International Business and Economics, Indiana University Bloomington, Indiana University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2808992233

FWCI: 4.92

Cites: 78

Cited by: 19

Related to: 10