Work

Building Brand Equity: A Customer-Based Modelling Approach

Year: 2004

Type: article

Source: CBS Research Portal (Copenhagen Business School)

Authors: Anne Martensen, Lars Grønholdt

Institution: Copenhagen Business School

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2809591908

FWCI: 1.237

Cites:

Cited by: 32

Related to: 10