Work

The influence of audience characteristics on the effectiveness of brand placement memory

Year: 2018

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2018.06.008

Authors: Thamaraiselvan Natarajan, Senthil Arasu Balasubramaniam, Gladys Stephen, Daniel Inbaraj Jublee, Dharun Lingam Kasilingam

Institution: National Institute of Technology Tiruchirappalli

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2809851526

FWCI: 3.131

Cites: 100

Cited by: 23

Related to: 10