Work

Art as strategic branding tool for luxury fashion brands

Year: 2018

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-01-2017-1408

Author: Julia-Sophie Jelinek

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2809988296

FWCI: 8.497

Cites: 29

Cited by: 48

Related to: 10