Work

Multisensualität in der Kommunikation wirkungsvoll gestalten

Year: 2018

Type: book-chapter

Source: Springer Reference Wirtschaft

DOI: 10.1007/978-3-658-04653-8_9

Author: Karsten Kilian

Institution: Technical University of Applied Sciences Würzburg-Schweinfurt

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2810409748

FWCI: 4.692

Cites: 31

Cited by: 10

Related to: 10