Work

Are bank advertisement appeals adapted to local culture? - Lessons from multinational banks present in Romania and Hungary

Year: 2018

Type: article

Source: European J of International Management

DOI: 10.1504/ejim.2018.10014151

Authors: Zsuzsa Săplăcan, Mónika Anetta Alt

Institution: Babeș-Bolyai University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2810455060

FWCI: 0.352

Cites:

Cited by: 6

Related to: 10