Work

In-Store Stimuli and Impulsive Buying Behaviour: Modeling Through Regression Equation

Year: 2018

Type: article

Study design: Observational Study

Source: International Journal of Strategic Decision Sciences

DOI: 10.4018/ijsds.2018070105

Authors: Chandan Parsad, Sanjeev Prashar, T. Sai Vijay, Mukesh Kumar

Institutions: Indian Institute of Management Raipur, Institute of Management Technology, Indian Institute of Management Amritsar

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2810648844

FWCI: 1.73

Cites: 61

Cited by: 9

Related to: 10