Personality as an Antecedent of Impulsive Buying Behaviour: Evidence from Young Indian Consumers
Year: 2018
Type: article
Study design: Observational Study
Source: Global Business Review
Author: Shakeel Ahmad Sofi
Institution: Central University of Kashmir
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2810690478
