Work

Congruence and celebrity endorser credibility in Japanese OTC drug advertising

Year: 2018

Type: article

Source: International Journal of Pharmaceutical and Healthcare Marketing

DOI: 10.1108/ijphm-09-2017-0049

Author: Mariko Morimoto

Institution: Waseda University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2811024403

FWCI: 3.131

Cites: 52

Cited by: 15

Related to: 10