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How Do Consumers Choose Sellers In E-Marketplaces?

Year: 2018

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-2018-028

Author: Saravana Jaikumar

Institution: Indian Institute of Management Calcutta

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2811169201

FWCI: 1.342

Cites: 30

Cited by: 16

Related to: 10