Work

Crossmedialität in der Unternehmenskommunikation – Chancen, Barrieren und Lösungen

Year: 2018

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-21744-0_3

Author: Olaf Hoffjann

Institution: Ostfalia University of Applied Sciences

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2811180623

FWCI: 1.239

Cites: 27

Cited by: 8

Related to: 10