Work

Can, cup, or bottle? The influence of beverage vessel on taste and willingness to pay

Year: 2018

Type: article

Source: International Journal of Hospitality Management

DOI: 10.1016/j.ijhm.2018.05.009

Authors: Sarah Lefebvre, Marissa Orlowski

Institutions: Murray State University, University of Central Florida

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2811383519

FWCI: 5.367

Cites: 76

Cited by: 31

Related to: 10