Work

The Effects of Multichannel Shopping on Customer Spending, Customer Visit Frequency, and Customer Profitability

Year: 2018

Type: article

Study design: Observational Study

Source: Journal of the Association for Consumer Research

DOI: 10.1086/698876

Authors: Ashish Kumar, Ram Bezawada, Minakshi Trivedi

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2814675733

FWCI: 4.92

Cites: 34

Cited by: 23

Related to: 10