Work

Hispanic-targeted Advertising

Year: 2002

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar.42.6.69

Authors: Ivonne M. Torres, Betsy D. Gelb

Institution: University of Houston

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W28180160

FWCI: 1.479

Cites: 15

Cited by: 24

Related to: 10