Work

Contribution of terroir store brands to retailers’ legitimacy and CSR and price images

Year: 2018

Type: article

Study design: Observational Study

Source: Recherche et Applications en Marketing (English Edition)

DOI: 10.1177/2051570718782457

Authors: Jérôme Lacœuilhe, Didier Louis, Cindy Lombart

Institutions: Instituts Universitaires de Technologie, Audencia Business School

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2828937148

FWCI: 1.789

Cites: 63

Cited by: 11

Related to: 10