Work

Einsatz der Brand Scorecard im strategischen Markenmanagement

Year: 2004

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-87030-8_7

Authors: Hans H. Bauer, Alexandra Valtin

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W28397491

FWCI: 2.248

Cites: 35

Cited by: 5

Related to: 10