Work

The importance of key celebrity characteristics for customer segmentation by age and gender: Does beauty matter in professional football?

Year: 2015

Type: article

Study design: Observational Study

Source: Review of Managerial Science

DOI: 10.1007/s11846-015-0172-x

Authors: Daniel Hoegele, Sascha L. Schmidt, Benno Torgler

Institutions: WHU – Otto Beisheim School of Management, Queensland University of Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W284511401

FWCI: 5.8

Cites: 133

Cited by: 39

Related to: 10