Work

Die Wirkung von Brand Communities auf die Markenloyalität — eine dynamische Analyse im Automobilmarkt

Year: 2006

Type: article

Source: Journal of Business Economics

DOI: 10.1007/s11573-006-0045-5

Authors: René Algesheimer, Andreas Herrmann, Marcus Dimpfel

Institutions: University of Zurich, University of St.Gallen, Arvato

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W285456565

FWCI:

Cites: 66

Cited by: 10

Related to: 10