Work

Marketing-Management

Year: 1999

Type: book

Source: De Gruyter eBooks

DOI: 10.1515/9783486801125

Author: Manfred Hüttner

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2858335344

FWCI: 2.407

Cites:

Cited by: 45

Related to: 10