Work

Personifying Country of Origin Research

Year: 2003

Type: article

Source: IRIS

Authors: Israel D. Nebenzahl, Eugene D. Jaffe, Jean‐Claude Usunier

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W287248120

FWCI: 5.304

Cites: 58

Cited by: 99

Related to: 10