Work

Scanning for discounts: examining the redemption of competing mobile coupons

Year: 2018

Type: article

Study design: Observational Study

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-018-0592-7

Authors: Paul Mills, César Zamudio

Institutions: Cleveland State University, Kent State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Marketing Science Institute

OpenAlex ID: W2874050665

FWCI: 6.708

Cites: 78

Cited by: 41

Related to: 10