Work

Pengaruh Karakteristik Toko Dan Produk Bagi Konsumen Di Indonesia Terhadap Pembelian Impulsif

Year: 2017

Type: article

Abstract: Impulsive buying tendencies can be found in shopping centers such as malls. The number of malls also cause consumer lifestyles change. Impulsive behavior of puchases is influenced by product characteristics and store characteristics. The purpose of this study is to determine whether the characteristics of stores and products affect the consumer's impulse purchases at malls in Indonesia. This study examines as 435 respondents with descriptive quantitative approach. Questionnaire s are disseminat ed by online system. Data analysis us es a multiple linear regression. Results of this study shows the characteristics of the store and product characteristics significantly affect the impulsive buying. https://doi.org/10.26905/jmdk.v5i2.1640

Source: JURNAL MANAJEMEN DAN KEWIRAUSAHAAN

DOI: 10.26905/jmdk.v5i2.1640

Authors: Aditya Halim Perdana Kusuma Putra, Syahnur Said, Sabri Hasan

Institutions: STIM Lasharan Jaya Makassar, Universitas Muslim Indonesia

Language: Indonesian

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2882997443

FWCI: 1.979

Cites: 14

Cited by: 16

Related to: 10