Work

Innovation Cloning: The Introduction and Performance of Private Label Innovation Copycats

Year: 2018

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2018.06.001

Authors: Anne ter Braak, Barbara Deleersnyder

Institutions: KU Leuven, Tilburg University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

Funder: Nederlandse Organisatie voor Wetenschappelijk Onderzoek

OpenAlex ID: W2882998824

FWCI: 3.578

Cites: 49

Cited by: 26

Related to: 10