Work

Plausible versus implausible tensile price claim: Selective accessibility model approach

Year: 2018

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.21157

Author: Jung Eun Lee

Institution: Virginia Tech

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2883034428

FWCI: 0.898

Cites: 33

Cited by: 14

Related to: 10