Work

The Creative Search for an Insight in Account Planning: An Absorptive Capacity Approach

Year: 2018

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2018.1474146

Authors: John Parker, Lawrence Ang, Scott Koslow

Institution: Macquarie University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2883194178

FWCI: 8.05

Cites: 57

Cited by: 41

Related to: 10