Work

The role of brand personality, self-congruity, and sensory experience in elucidating sky lounge users’ behavior

Year: 2018

Type: article

Study design: Observational Study

Source: Journal of Travel & Tourism Marketing

DOI: 10.1080/10548408.2018.1488650

Authors: Bee-Lia Chua, Hyeon-Cheol Kim, Sanghyeop Lee, Heesup Han

Institutions: Universiti Putra Malaysia, Chung-Ang University, Youngsan University, Sejong University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2883666776

FWCI: 18.78

Cites: 65

Cited by: 97

Related to: 10