Work

Viral video ads: Emotional triggers and social media virality

Year: 2018

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.21129

Authors: Angeliki Nikolinakou, Karen Whitehill King

Institutions: University of Southern Mississippi, University of Georgia

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2883757199

FWCI: 18.74

Cites: 63

Cited by: 100

Related to: 10